About
Med Device Academy · a Med Dev Services initiative
The training I would have wanted.
Thirty years in medical devices taught me that the people who carry a product to market are rarely taught how that market works. The Academy is my answer to that.
Why it exists
Capable product managers in this industry are routinely asked to navigate the NHS, build a pricing case, commission evidence and win a tender, without ever being taught any of it in a structured way. They learn by doing, expensively, over several years.
Customer teams are in the same position. They talk to the NHS every day, yet few have ever been shown how it fits together.
Through my consultancy, Med Dev Services, clients kept asking the same question at the end of an engagement: how do we do this ourselves next time? The Academy is the structured answer, written from the same commercial experience.
What sits behind the content
- Commercial, clinical and market access strategy
- NHS procurement and tendering
- NICE guidance and clinical evidence
- Product launches and brand building
- Healthcare professional engagement
- Training and coaching product teams
Principles
UK-specific
Built for this market
Every module is written for the UK medical device market and the NHS, not adapted from generic product management theory.
Practical
Usable on Monday
Tools, templates and examples people can apply to the launch, tender or customer in front of them.
Current
Kept up to date
Reviewed as the market changes, from procurement reform to Drug Tariff updates.
Consultancy
Need a decision made, not just a team trained?
Med Dev Services provides independent commercial consultancy for medical device businesses: market entry, market access and reimbursement, partnerships and portfolio strategy.