Pathway 01
PM Academy · 14 modules · 12 months’ access
Product management for the UK medical device market.
The commercial toolkit a MedTech product manager is expected to have on day one and is rarely taught: the NHS, pricing, launch, tendering, reimbursement, evidence and the stakeholders who decide.
Who it is for
Sales teams usually get structured training. Product managers usually get a product, a target and a launch date. PM Academy closes that gap with a programme built specifically around how the UK medical device market works.
It suits people new to the role who need to get up to speed, and experienced product managers who learned the job on the go and want to fill the gaps.
- Product, category and brand managers in UK MedTech
- Product managers at multinationals with UK responsibility
- Aspiring and newly appointed product managers
- Sales professionals moving into marketing roles
- Start-up and scale-up teams preparing a UK launch
Three pillars
Fourteen modules across three competencies.
PILLAR
Commercial mastery
Product knowledge, pricing, campaigns, launch, portfolio and distribution: the decisions that drive revenue.
PILLAR
Market access
Regulation, reimbursement, clinical evidence and tendering: what it takes to get a product bought and used in the NHS.
PILLAR
Stakeholder management
Clinicians, procurement, complaints and events: the people and moments that move decisions.
Curriculum
The full syllabus.
Each module is about sixty minutes of narrated, animated content with a learning check, downloadable tools and further reading.
- FREEIntroduction to the MHRAThe free taster. How UK medical device regulation is organised and what it means for a commercial role.
- M01Market & NHS LandscapeHow the NHS is structured, funded and organised, and where purchasing decisions are actually made.
- M02Product MasteryKnowing your product, your competitors and your clinical claims well enough to be the internal authority.
- M03Pricing StrategySetting and defending price in a market shaped by tariffs, frameworks and procurement.
- M04Campaign ManagementPlanning, running and measuring campaigns that work for clinicians and procurement alike.
- M05Regulatory LandscapeUKCA, CE and the regulatory obligations a product manager carries day to day.
- M06Launch ExcellenceBuilding a launch plan that survives contact with the NHS.
- M07Product Portfolio ManagementLifecycle decisions: what to grow, what to hold and what to stop selling.
- M08Complaint HandlingHandling complaints and vigilance properly, and what they tell you commercially.
- M09Distribution ChannelsDirect, wholesale, home delivery and distributor routes to the patient.
- M10Event ManagementGetting a return from congresses, study days and customer events.
- M11Reimbursement & Market AccessHow products get funded and listed, including the Drug Tariff and value-based procurement.
- M12Tender ManagementThe Procurement Act 2023, finding and scoring tenders, and writing bids that win.
- M13Clinical EvidenceWhat evidence different buyers need, and how to plan for it before you are asked.
- M14Stakeholder EngagementWorking with clinicians, procurement, pharmacy and internal teams to move decisions.
What’s included
Twelve months to work through it at your own pace.
Most people take one module a week and finish in three to six months.
- All 14 modules
- Narrated, animated and designed to be listened to on the move.
- Learning checks
- A multiple-choice quiz at the end of each module.
- Downloads & reading
- Practical tools and curated further reading for every topic.
- Certificate
- A digital certificate on completion.
- Community
- The PM Academy members’ community of UK MedTech product managers.
- Optional extras
- One-to-one coaching and the Spotlight psychometric, available at additional cost.